How Marketing Can Deliver Qualified Leads

(From Jason Hahn): The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales. Marketers are focused on generating a high volume of high-quality leads, while sales teams are interested in getting qualified sales opportunities. When lead generation marketing teams don’t do all they can to get someone to the status of a qualified sales opportunity, sales begins to sense a rift.

http://www.mmcweb.com/how-marketing-can-deliver-qualified-leads/